![]() ![]() This is especially true whereas technology is evolving around consumer lifestyles. ![]() Not only will growth continue organically, the success of remote work is further embedding digital into our lives. Just as it did with traditional shopping habits, retailers can expect consumers to cling tightly to the many conveniences and heightened customer experience now offered online. Not only did their numbers climb nearly 50%, their frequency of purchases rose 40%. While millennials who can't remember a day without a smartphone have increased activity, NPD Group noted from January through October 2020 it was actually consumers aged 65+ years that were the fastest-growing segment in online shopping. Retail Index, the pandemic accelerated the shift to digital shopping by roughly five years. Research and sales trends show that not only has the pandemic had a lot to do with immediately changing retail sales, it's giving us a preview of the future.Īccording to IBM's U.S. It takes a lot for consumers to change fundamental behaviors. ![]()
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